Here Today... Gone To Hell!

Microsoft is willing to lay down $50 billion for Yahoo Inc. say reports

Dailytech Article. (http://www.dailytech.com/article.aspx?newsid=7162)

The search and advertising industry could change drastically over the next year if Microsoft has its way with Yahoo. In the last several weeks, it was well publicized that Microsoft and Google went head on in a bidding war for Internet advertising giant DoubleClick. Eventually, Google won and settled with DoubleClick for roughly $3.1 billion -- a sum that had analysts questioning Microsoft's true motives.

At the time of the acquisition, Microsoft had roughly $25 billion of available cash in its bank; more than double that of Google's $11.9 billion. Observing these figures, it was odd to see Microsoft back out of a deal it could easily win. "The best side to be on in a bidding war is the losing side," said legendary Wall Street tycoon Warren Buffet. Buffet is implying that the loser in a bidding war has forced the winner to over-pay for something.

Today, Forbes is reporting that Microsoft is in negotiations with Yahoo for a possible acquisition that could be worth $50 billion. According to the report, Microsoft is feeling greater pressure to compete in the online advertising space. Just recently, Yahoo announced its acquisition of online advertising firm Right Media for $680 million. While this is far from Google's $3.1 billion expense on DoubleClick, it does indicate that Yahoo is already quite a force in online advertising.

Another sticking point for Microsoft is the fact that both Google and Yahoo are ahead of the game when it comes to search. Microsoft has been playing catch up to Google and Yahoo with MSN Search, but having Yahoo under its belt would surely set the company onto a different playing field altogether.

Despite an impending deal with Yahoo, Microsoft hasn?t taken its eyes completely off the Google ? DoubleClick deal. Microsoft is loudly voicing its opinion against the deal and has asked regulators to carefully monitor the acquisition.

interrrresting....

microsoft should have eaten the research market if they played visat well and forced people to use it's search *from desktop* in a very subtle way (search on your computer / search online ...) , so that people wouldnt even go to google.com ...

big search bar in the middle of the task bar ...

they missed that.

horrah - concentrate all the IT world in the hands of one or two companies - cos thats just good news for the consumer ::)

I pray it doesn't happen.  I HATE MSN...always loved Yahoo. 

I don't think I'd ever switch from Google. It's a verb to me.. and it's clutter free..

i dont' get google, i don't know what is so special about their search.  i think gmail is f'ing horrible and way over rated.  now that they have double click it'll be interesting to see what direction they go in.

If this happens, we're looking at a climate change over the Internet as we know it. It'll be Google Vs. Microsoft

microsoft are buying everything out, including sony game titles.....bastards.


if they have so much money, they could at  least fix this piece of shit windows live messenger so that it doesnt disconnect all the time.

not gonna happen after all ;)

Thankyou, Jerry. ;)