Guns N Roses Eyeing $3 Million Per Show Payday

[andreq]

Interesting read.

http://www.billboard.com/articles/news/6843087/guns-n-roses-reunion-stadium-tour-per-show-payday

[dmathski]

Interesting read.

http://www.billboard.com/articles/news/6843087/

Link invalid??

[Thorned Rose]

http://www.billboard.com/articles/news/6843087/guns-n-roses-reunion-stadium-tour-per-show-payday

this is the link

[EmilyGNR]

This is from an older article I think. Some newer insights though

Billboard article is new- good article.

[beerman]

Interesting look into the finances and how the "industry" is looking at this. Most of it seems pretty straightforward from a business perspective and from a band perspective if they all put in a 100% and act like "pro's" this will be a very successful project for the band, those willing to invest, and more importantly the fans!

[overmatik]

So in the end it all comes down to this:

 "To come out in the black on these estimated expenses would require a $100 average ticket price on 50,000 fans, or a $90 average ticket price on 60,000 tickets sold"

[kyrie]

So in the end it all comes down to this:

 "To come out in the black on these estimated expenses would require a $100 average ticket price on 50,000 fans, or a $90 average ticket price on 60,000 tickets sold"

Does anyone else find it unlikely that a rock show these days will draw 50,000?
For a festival, sure. For one band? 20,000-30,000 tops unless it's AC/DC or a handful of others. And the North American market is very iffy...

[Bridge]

Does anyone else find it unlikely that a rock show these days will draw 50,000?
For a festival, sure. For one band? 20,000-30,000 tops unless it's AC/DC or a handful of others. And the North American market is very iffy...

I said from the very beginning that stadiums were unlikely in North America, especially at that price tag.  There was a whole discussion elsewhere about on the boards about it.  Some people think GNR could draw 50,000 people consistently at inflated prices, but I just don't see it.

Of course, all of these are rumors at this point.

[GypsySoul]

A review of a March, 2012, show at the Wiltern in Los Angeles in The Hollywood Reporter stated that Rose ?sang the bejesus out of all the hits,? adding that he ?was an entertainer so charming, you?d never know he had the reputation of an asshole.?

That line made me laugh. 


As for the $3mil per show payday: good for them??  Hope that's after expenses.

As for someone saying the $90 - $100 per show ticket price:  isn't that kind of an average price?  doesn't seem exorbitant.
 

[ice cream sand pig]

wow, what a payday. good for them. i hope this makes not being able to make so much money off of albums these days less important, in a selfish kind of way.

[Voodoochild]

The financial risks for stadium shows are huge, even with proven draws. Production costs run roughly $1.6 million -- plus talent costs and an average tax of five to seven percent. With those expenses, it could take a box-office gross of about $4.8 million just to break even, and with an acceptable promoter profit of $300,000-400,000, the gross would have to hit $5.1-5.2 million before the band would get into overage (meaning enough tickets have been sold for the band to receive a percentage of the gross). Stadiums provide the capacity to put 8,000-9,000 tickets at the P1 price point of about $250, providing the artist can sell at that level; one promoter interviewed by Billboard estimates a ticket scale ranging from $250 - $59. To come out in the black on these estimated expenses would require a $100 average ticket price on 50,000 fans, or a $90 average ticket price on 60,000 tickets sold.

If a show does get into overage it could add another $200,000 or so the band’s estimated $3 million payday. A GNR reunion would likely spur huge merchandising sales -- as much as $20 per head -- generating another $750,000 to $1 million, with the lion’s share also going to the band.

Pretty safe to say those are highly speculative and overestimated numbers.

The Rolling Stone article said itself:

Some in the concert business speculate the band is trying to provoke a bidding war among top promoters to get the highest possible guaranteed salary.

So if they chose to accept a lot less - last say, $ 2 million or even $ 1,5 million - the breakeven point would be roughly $ 4 million including promoter profit, wich would translate into a much cheaper ticket to the audience. But it's not clear if that  ammount would include the VIP packages, or even some broadcasting/streaming rights for additional revenue in some places. Also, it does not consider a co-headliner approach - anyone remember how Doc tried to put out a Rolling Stones/GNR tour?