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Author Topic: John Lewis draws on Guns N' Roses for Christmas ad campaign  (Read 9796 times)
FunkyMonkey
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« on: November 11, 2009, 08:31:28 AM »
John Lewis draws on Guns N' Roses for Christmas ad campaign

Wednesday 11 November 2009

John Lewis's Christmas TV commercial evokes childhood with folk cover of Guns N' Roses' Sweet Child O' Mine

John Lewis is launching a Christmas TV campaign that aims to evoke childhood with a folk cover version of Guns N' Roses' Sweet Child O' Mine ? the first time that the group has allowed its music to be used in a UK advertisement.

The re-working of Sweet Child O' Mine, from Guns N' Roses' 1987 album Appetite for Destruction, is by the Swedish folk band Taken by Trees.

Ad agency Adam & Eve is responsible for the commercial, its first TV campaign for John Lewis. The agency's co-founder, James Murphy, said they had chosen the song because it "captures the innocent excitement of of childhood in a very poignant way".

The ad is due to break during this Sunday's X Factor results show on ITV1 and runs until Christmas Eve.

John Lewis said that the aim of the campaign, which features the children playing with adult gifts and morphing into grown ups, was to remind people of the "magic and fevered excitement" of Christmas.

As well as the main 70-second commercial, which will also run in 90 cinemas nationwide from 20 November, 30-second and 10-second versions will run on TV.

A press campaign launches in weekend supplements from 21 November, with poster ads appearing from 30 November.

Sweet Child O Mine / Taken by Trees

http://www.youtube.com/watch?v=6dqVDQ-lF4Q

http://www.guardian.co.uk/media/2009/nov/11/john-lewis-guns-n-roses

http://www.marketingweek.co.uk/john-lewis-launches-nostalgic-christmas-ad/3006458.article

Thanks to Blabbermouth.net
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estebanf
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« Reply #1 on: November 11, 2009, 08:37:22 AM »
Venezuela rumours start now  Grin

http://www.eluniversal.com/2009/11/11/til_art_en-capsulas_1649688.shtml
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« Reply #2 on: November 11, 2009, 09:06:28 AM »
Wasn't that version of the song in some (horror) movie last year?
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Simply can't get much better than this!!!
« Reply #3 on: November 11, 2009, 09:31:20 AM »
Outstanding ad, I absolutely loved it.  Great idea John Lewis, and Taken by Trees singing this really adds another touch of innocense to the song.  Nice of GNR to make this all possible as well.  Hope I will catch a glimpse here in the states.
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« Reply #4 on: November 11, 2009, 09:38:59 AM »
do you mind me asking where you saw the ad? it launches this coming sunday
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« Reply #5 on: November 11, 2009, 09:53:04 AM »
Quote from: faldor on November 11, 2009, 09:06:28 AM
Wasn't that version of the song in some (horror) movie last year?

Yup

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wight gunner
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« Reply #6 on: November 16, 2009, 07:12:51 AM »
Saw the ad on Quest last night, and it fits good with what's being sold, anyway, just found it http://www.youtube.com/watch?v=G8_-5RWjxZo
« Last Edit: November 16, 2009, 07:20:14 AM by wight gunner » Logged
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« Reply #7 on: November 16, 2009, 02:44:43 PM »
i saw the full version for the first time on tv yesterday.........probably the first ad ive taken notice of in ages  Smiley
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« Reply #8 on: November 17, 2009, 05:15:32 PM »
nice little clip and nice little tune.

Quote from: Alan on November 11, 2009, 09:38:59 AM
do you mind me asking where you saw the ad? it launches this coming sunday

@Blabbermouth?
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FunkyMonkey
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« Reply #9 on: November 28, 2009, 02:20:28 PM »
John Lewis Christmas Ad 2009 Sweet Child O' Mine

http://www.youtube.com/watch?v=G8_-5RWjxZo


John Lewis benefits from Guns N' Roses hit

28/11/2009

Sales at John Lewis are rocking after a Guns N' Roses hit featured in their Christmas TV adverts.

The band's classic track Sweet Child of Mine, covered by Swedish folk group Taken by Trees, is proving so popular in the commercials it has broken into the top 40 singles chart.

It came as John Lewis reported a 20% surge in takings since last Sunday. Sales of the store's own-brand cashmere jumped 70% on last year.

http://www.mirror.co.uk/news/city-news/2009/11/28/john-lewis-benefits-from-guns-n-roses-hit-115875-21857646/
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« Reply #10 on: November 28, 2009, 05:01:06 PM »
Quote from: FunkyMonkey on November 28, 2009, 02:20:28 PM
The band's classic track Sweet Child of Mine, covered by Swedish folk group Taken by Trees, is proving so popular in the commercials it has broken into the top 40 singles chart.

GN'R has also entered with "Sweet Child O' Mine" on the Top 100 singles chart in the UK at #90  ok
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wight gunner
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"Paranoia is just another type of awareness"
« Reply #11 on: November 30, 2009, 06:12:20 AM »
Taken by Trees up 5 places to 33  Smiley Guns n Roses version down 8 to 98 Sad
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« Reply #12 on: November 30, 2009, 06:40:34 AM »
On Spotify:

http://open.spotify.com/track/16i6f7yJWs1j67fxBjfc7z
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« Reply #13 on: December 05, 2009, 07:39:25 PM »
I like it.  An original take of an amazing song.  Unlike that terrible Sheryl Crow version Roll Eyes
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« Reply #14 on: December 07, 2009, 03:21:03 PM »
now at #23 and climbing  ok

and GnR is at #89 headbanger

http://www.theofficialcharts.com/top40_singles.php
« Last Edit: December 07, 2009, 03:25:52 PM by wadey » Logged
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« Reply #15 on: December 07, 2009, 03:27:17 PM »
Probably one of the best GNR covers in a while
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« Reply #16 on: December 14, 2009, 06:14:24 AM »
taken by trees at #32 now
GnR are out of the top 100  Cry
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