"We're launching with a monumental campaign"

[The Catcher]

I'm very curious as to what this means, and what to expect. Any ideas as what to this "monumental campaign" could be? Surely a release like Chinese democracy is a release very out of the ordinary, and even though the name of the album itself will sell it in massive ammounts, I'm very curious to know if they have something special in store to accompany or lead up to the release. Ideas?

For those who don't know, this is what I'm talking about. From the official Guns N' Roses Chinese Democracy press release:

?The release of Chinese Democracy marks a historic moment in rock n? roll,? said co-managers Irving Azoff and Andy Gould. ?We?re launching with a monumental campaign developed by Gary Arnold and the Best Buy team that matches the groundbreaking sound of the album itself. Guns N? Roses fans have every reason to celebrate, for this is only the beginning.?

[GnR-NOW]

Hopefully releasing CD is just the beginning and theres a lot more to follow shortly after   

[younggunner]

he is saying that they will be promoting the hell out of the album. It has nothing to do with any follow up albums

Id say the promotion will pick up about 2 weeks before the release date

[bushkarocks!!]

i am hoping that they will do 3 weeks of big promotions

can't see enough promo for this band

[The Catcher]

I'm just very curious as to what excactly that promotion will be.
What is the norm and what is to be expected for an album of CD's caliber?

[Eazy E]

Picture enormous statues of Axl floating through rivers in Europe.

[The Catcher]

Picture enormous statues of Axl floating through rivers in Europe.

Haha! For those of you who didn't get that one;

Two letters:

MJ

[mr_yoshimaroka]

It's PR speak

[XxWickeds10xX]

Bring it on!

[ShotgunBlues1978]

I think they might follow the marketing for AC/DC's album at least in the US

I didn't see or hear much of anything about that album from a marketing standpoint until a week or two before, then there was a blitz.  I saw ads for their album on TV a number of times during football games and their single Rock N' Roll Train getting played during highlight clips and what not

Given how successful that campaign was, we may see them hold back until next week and then let it go.  Best Buy will probably be pushing the album heavily all the way through Christmas

[AxlsMainMan]

Some massive billboards of the album cover(s) would be awesome.

[dk]

I think they might follow the marketing for AC/DC's album at least in the US

I didn't see or hear much of anything about that album from a marketing standpoint until a week or two before, then there was a blitz.  I saw ads for their album on TV a number of times during football games and their single Rock N' Roll Train getting played during highlight clips and what not

Given how successful that campaign was, we may see them hold back until next week and then let it go.  Best Buy will probably be pushing the album heavily all the way through Christmas

Good point.  This marketing strategy shows that people's attention spans are very short these days.

[CheapJon]

lets take like 10 thousand chinese people, make them hold up signs on the Tiananmen Square and all those form together as the cover of the album

that would get coverage

[prairie]

Music videos are always a great way to promote. 

[Lucky]

Picture enormous statues of Axl floating through rivers in Europe.

Haha! For those of you who didn't get that one;

Two letters:

MJ

picture?

[BlowUpYourVideo]

Some massive billboards of the album cover(s) would be awesome.

Hopefully people won't think it's a bike ad and all head off to Halfords...

[King Axl]

Best Buy holiday ads traditionally start right after Halloween. Therefore, I'd expect to start seeing lots of ads during NFL games here in the U.S. Hopefully, one of them will be specifically about Chinese Democracy.

[The Catcher]

Picture enormous statues of Axl floating through rivers in Europe.

Haha! For those of you who didn't get that one;

Two letters:

MJ

picture?

[kupirock]

Found this, anybody know where is this from?

[Layne Staley's Sunglasses]

Found this, anybody know where is this from?

ENGLAND.