Musicians saving planetSaturday, May 24, 2008
The inaugural Save the Planet Invitational hosted by longtime and popular PGA Tour member Peter Jacobsen will feature a number of notable rock musicians playing alongside amateurs, but will not be open to the public.
The tournament will be at the private Members Club at Grande Dunes on Monday, June 2, as part of a grand opening celebration of Hard Rock Park. It may become an annual event, according to Ed Kiernan, executive vice president and chief marketing officer of Peter Jacobsen Sports, and there's a chance the public may be invited in the future.
"Our goal right now is to have this as an annual event in Myrtle Beach tied in with the park," Kiernan said. "It's a great market, and for the right mix of celebrities and entertainment, it can be wildly successful."
Expected to join Jacobsen in the initial tournament are Duff McKagan of Guns N' Roses and Velvet Revolver; Ricky Phillips of Styx; Robin Zander and Rick Nielsen of Cheap Trick; Frank Beard of ZZ Top; John Lodge and Graeme Edge of Moody Blues; Will Turpin and Ed Roland of Collective Soul; Simon Kirke of Bad Company; Tom Hamilton and Joey Kramer of Aerosmith; Edwin McCain, Andrew WK, members of Sister Hazel; ESPN's Neil Everett and Sign Boy Matt Greisser. Non-golfers include Brad Whitford of Aerosmith and Chris Daughtry of American Idol fame. Proceeds will benefit the Rock My World Children's Village at Hard Rock Park.
For kids of all ages and backgrounds, the village will have facilities designed to cater to the needs of children with life-threatening illnesses, and programs to help troubled kids or kids who have lost loved ones.
The tournament is sold out with 26 four-person teams of amateur golfers. Each team will be playing with a celebrity in fivesomes. Kiernan said 75 percent of the amateurs are coming from out of town. He said many traveling amateurs are bringing families and planning to make a week of it by going to the beach, the Hard Rock Park, etc. "The ability to stay and play is a unique offering," Kiernan said. "It's been very well received."
The Park?s Grand Opening will be an exclusive, three-day extravaganza in early June 2008 which will showcase Hard Rock Park?s 65 acres of music, rides and fun, feature live performances by the Eagles, Sister Hazel and The Moody Blues and include a private charity golf tournament, the Save The Planet Invitational, featuring rock legends, celebrities and golf professionals. On July 5, 2008, the two-day celebration, including the concerts and star-studded celebrity golf tournament, will air on NBC.
http://www.myrtlebeachonline.com/sports/story/461733.htmlhttp://www.peterjacobsensports.com/sports_marketing_clients_hard_rock.htm
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