Nine Inch Nails

[freedom78]

RIAA Tries To Stop Trent Reznor's Promotional Campaign For New Concept Album
from the whoops dept

In the comments to an earlier post today, a reader pointed us to an article about Trent Reznor's promotional campaign for his latest Nine Inch Nails album. It sounds like he's taken a page from the various alternate reality games that have been popular in promoting movies and video games over the past few years. That is, there appears to be a series of secretive websites that are being leaked out with various clues and there's a big group of fans all trying to track down the details. Also, at some Nine Inch Nails concerts, people have found USB keys in the bathroom with songs from the upcoming album. Not surprisingly, those songs quickly found their way online, all with Reznor's approval. Of course, no one seems to have told the RIAA about this marketing campaign. The RIAA went and demanded that various sites pull down the songs, even though Reznor wanted the songs to spread for promotional purposes. The RIAA always says that if artists want to promote their own songs by giving them away for free they have no problem with it -- but it seems that their mindset is so focused on the idea that no one would ever want to do this that they still have to issue takedowns when artists want the songs given away.

i heard about that, the RIAA are a bunch of useless hacks. jesus.

i'm listening to the album again, i'm really digging how beat/rythym oriented this thing is. its so groovy.

That is pretty stupid. 

Promotion for this album could have been taken a step further and, to some extent mimicked the promotion for Borat.

Bear with me.

Remember all those fake press conferences Borat did in front of the Kazak embassy in DC?  Well, fake "Bureau of Morality" press conferences, with Reznor on their most wanted or whatever would have been interesting...a way to take this promotion and concept a little further. 

[Crazyman]

I believe I already stated my love for Zero-Sum 

[GnFnR87]

favorites so far for me, (obviously not counting the leaks):

The beginning of the end
The Good Soldier
Vessel
The Warning
Zero Sum

the rest is just getting better and better. unlike With Teeth there aren't any i don't like. on With Teeth i disliked Getting Smaller, one of the few NIN songs i dont like lol.

[D]

WOW

thatsa ll i can say so far

WOW

can't wait to go buy this.

Everyone should go buy this.

If u DL it and dont buy it  u are a dick.

[freedom78]

OK, I took another listen to the album at nin.com.  And, I liked it better the second time.  Really, there were only two songs where the "noisiness" bothers me, and they really left an impression because they're tracks 12 and 13...back to back, and near the end of the album.  But, beyond that, I think it's a pretty good album. 

[novrain91]

I listened to it and all I have to say is, I could have made a better album with $10,000 worth of computer equipment. Maybe it just hasn't sunk in yet, but I wasn't too impressed.

[tim_m]

Listen to it a few times it takes time to sink in like the fragile and the downard spiral. I really liked it and will definitely buy it when i can.

[GnFnR87]

i'll definitely buy it. trent=god. i wonder if the second part of this coming out next year will be similar in sound or if he will reinvent himself yet again. i'll probably be happy with it either way lol.

[SLCPUNK]

Listening right now.

 

[SLCPUNK]

wasn't he synth/pop before? and yeah what about this cover? i have to hear it

i think he was joking......but if it exists it would be very interesting to hear.

yeah probably a joke, don't sound like trent doing a cover and certainly not poison.. and the tracklist on year zero has already been "published" or whatever, right? (i know published is the wrong word but i don't have time to check for the better word for what i mean)

Did you not see the updated tracklist?

"Hyperpower!"
"Cherry Pie"
"The Beginning of the End"
"Survivalism"
"The Good Soldier"
"Vessel"
"Me, I'm Not"
"Capital G"
"Every Rose Has It's Thorn"
"My Violent Heart"
"The Warning"
"God Given"
"Meet Your Master"
"The Greater Good"
"The Great Destroyer"
"Another Version of the Truth"
"In This Twilight"
"Up All Night/Fly to the Angels" (Medley)
"Zero-Sum"

LOL, yea right.

[Lara]

I haven't listened yet, I'll wait for it to hit the record stores. 

[D]

The Warning Is amazing!

[GeraldFord]

Ok...

I was going to wait and just listen to it the day it came out, but I just couldn't wait. It takes me a few listens to really enjoy a new NIN album, but after one listen, I can say that this is a damn good album and it will sound only better over time.

[SLCPUNK]

Man this is fucking good.

I listened to it and all I have to say is, I could have made a better album with $10,000 worth of computer equipment. Maybe it just hasn't sunk in yet, but I wasn't too impressed.

Haha, yea dude, go do it then.

[GeraldFord]

It is "noisy," but not like TDS. This album doesn't assult you or hit you over the head that way.

[SLCPUNK]

It is "noisy," but not like TDS. This album doesn't assult you or hit you over the head that way.

No, not by any means.

[shaved]

This album has had a profound change on my mindset since my 4th listen or so.  It really makes me want to accomplish things after I hear it.

Almost every song is amazing.. shockinly good album in my opinion.

[GeraldFord]

It is "noisy," but not like TDS. This album doesn't assult you or hit you over the head that way.

No, not by any means.

I can't tell if you are being sarcastic! 

[LeftToDecay]

Loving what I've heard so far. Still refuse to listen through the entire thing before i got the actual cd.
It will be interesting to hear how media handles Year Zero.

[GeraldFord]

Loving what I've heard so far. Still refuse to listen through the entire thing before i got the actual cd.

That's what I said but I couldn't help listening to it! Had it on all night as I slept. Great CD.