When you run a little GN'R website, occasionally you get an interesting e-mail.
Could be a rumor about a show that turns out to be the first Velvet Revolver show or even a press release with a mention of a new bandmember.....
Today I got one of those interesting e-mails!
Seems like somebody at Geffen Records/Universal Music forwarded an e-mail
intended for internal use to the wrong person. This e-mail has a rough idea about how they'll promote the new studio album from GN'R.
The plan is to do at least some of the following things whenever Axl decides
to release Chinese Democracy (if that's the final album title). As you'll see, they're gonna try some new things (for GN'R) in order to promote the album:
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GUNS N' ROSES
NEW STUDIO ALBUM
CHINESE DEMOCRACY (TITLE - TBC)
PROMOTION
GEFFEN RECORDS / UNIVERSAL MUSIC
*** NORTH AMERICAN & EUROPEAN PROMOTION: ***
TO COINCIDE WITH RELEASE OF SINGLE #1 (TITLE TBA):
- Print ads:
USA:
Billboard
Rolling Stone
SPIN
EUROPE:
Classic Rock
Kerrang!
NME
Metal Hammer
- Radio commercial campaigns in the biggest markets one week before single premiere.
- Online ad campaign.
Individual members:__ W. Axl Rose: __
* Television *
MTV News interview
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
TO COINCIDE WITH RELEASE OF ALBUM "
CHINESE DEMOCRACY" (TITLE TBC):
- Extensive print ad campaign.
- Radio and television commercial campaigns.
Internet:
- Launch of gunsnroses.com.
- Online ad campaign (Launch, MTV, MSN + more).
- Streams at apple.com, realnetworks.com, msn.com.
- E-cards, buddy icons.
Individual members:__ W. Axl Rose: __
* Print media *
Rolling Stone - essay, Axl's side of the story, from 1993 to present.
SPIN - article written by Del James
Model Collector magazine - article about Axl's collection of models.
Q magazine
Wired
Maxim (Snoop Dogg interviews Axl, "Welcome back to the junglizzle,
Snoop shoots the shizzle with Axlizzle".
* Radio *
Phone interviews in all major markets + abroad.
* Television *
MTV TRL - guest host.
MTV2 Headbanger's Ball (guest host with Robin).
Much Music (TBC)
The Late Show - interview.
GMTV (UK) - interview promoting album.
MTV2 Europe Gonzo Special (with Dizzy & Tommy).
Several interviews on local tv channels (Germany, France, UK, Scandinavia + more)
__ Dizzy Reed: __
* Print media *
Revolver (with Tommy)
Keyboard Magazine (with Chris)
* Television *
MTV2 Europe Gonzo Special (with Axl & Dizzy)
Several interviews on local tv channels (Germany, Austria, Switzerland, UK)
Online chat (TBC).
__Tommy Stinson: __
* Print media *
Bass Player magazine cover shoot + interview
Blender magazine
Revolver (with Dizzy)
* Television *
MTV2 Europe Gonzo Special (with Axl & Dizzy)
Several interviews on local tv channels (Spain, Italy, Greece, Poland, UK + more)
__ Robin Finck: __
* Print media *
Guitar World (with Richard)
American Photo
Metal Hammer
* Television *
MTV2 Headbanger's Ball (guest host with Axl).
MTV (TBC)
Interviews (Greece, Portugal + more)
__ Richard Fortus: __
* Print media *
Guitar World (with Robin)
Village Voice
* Television *
MTV Cribs
__ Brain: __
* Print media *
Modern Drummer
Online chat (TBC).
__ Chris Pittman: __
* Print media *
Keyboard Magazine (with Dizzy)
Hustler
* Television *
Interviews (Belgium)
Whole band:* Television *
The Late Show (performance)
VH1 Special
MTV2 Special (band plays videos and performs tracks live)
GEF/UNI-IIk+iV>>@-Prf-00-15->>>XXXXXX
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That's it. Quite interesting.
/jarmo
Author