Should the promotion for CD remain "low-key"?

[jimmythegent]

well the question is more, what would be more effective? A huge in your face saturation type campaign or a lowkey "let the strength of the album sell itself" type campaign. Both have their pros and cons - over the top hype can turn alot of discerning fans off, low-key can alienate potential untapped markets...

[HK-47]

? ?Honestly, I respect Axl immensely, but he's definitely the Howard Hughes of rock n' roll.? How do you market something like what we're envisioning, when the guy doesn't talk to media??

Ironically Howard Hughes, prior to becoming the world's most famous shut-in, was reknowned for engaging in business ventures which had every reason to crumble and fail and yet somehow he'd transform his zany ideas into magnificent successes.

[nesquick]

I hope Merck knows his job. I trust him to put GN'R at the top. I don't want them to be Number 2 or Number 3, I want them to be NUMBER 1.

[Krispy Kreme]

Jessica is right. Nothing to add.
Just something I'd like to say: THEY MUSN'T REPEAT THE SAME MISTAKES OF 2002 (zero promotion)..
It needs to be 10 times bigger!

But in 2002 there was no album  to promote.

[dENIS]

The last album of Limp Bizkit "The Unqestionable Truth Part 1" become total commercial failure. The point i`m wrote this topic is if Chinese Democracy will be released soon is necessary to start a large advertise campaign and etc. etc. etc. Bizkit was one of the hottest band in last 5 years and now they are dead just becouse they put out the album without any advertise and video. In these case i think the only reason to CD become a failure is low advertise. If CC is ready for release in November when is the right time to start a promo campaign? 

[Nytunz]

true true, but i think Limp Bizkit killed themselfs.. 3 dollar bill yall was a great album, but after that they sold out! They became 

[Billo]

I read that thats the way they wanted there new album to be released..No promotion..no hype.....

[Pandora]

Maybe they didn't fail because of lack of promotion but because they have always sucked and people are realizing that just now?

[Pandora]

That's related to the "Should the promotion for CD remain low-key?", so both threads are merged.

[AxlsMainMan]

If CC is ready for release in November when is the right time to start a promo campaign??

Id hope to see signs of a large promo campaign in perhaps early August along with a single forsure to entice both the public and the fans. I think it all largely depends on how long Axl wants to keep this baby underwraps, but he knows as soon as a single is released or a show confirmed, the fans will want the whole deal.

[Thorazine Shuffle]

It needs to be huge.  For example, did you guys know that there was a new Limp Bizkit album out?  Exactly, even though they are considered as  "old" they did re-unite with their original guitarist and instead of making it a big affair like their other albums, they opted not to do any "press" or videos and their new album has only sold 58,000 in three weeks.  Their last album sold 400,000 in one week.  You can attribute the loss in sales to everyones hate of  Fred Durst, or to the horrible promotion Limp bizkit took of trying to be "real".  I would hate to see something similar happen to GNR.

[jimmythegent]

Limp Bizkit and specifically Fred Durst have saturated the market with questionable product for the past 6-7 yrs - the failure of their last 2 albums is a direct result of this.

Axl is in a much different situation, - a mythical album thats been spoken of in the press for the last 10 years - he is perceived in the wider public as a recluse, an enigma or a has-been depending on your point of view.

If CD is an amazing album, the legendary mystique surrounding it should be adequate to ensure it's a success - Limp Bizket are in a totally different position not to mention the fact that the album was widely panned in the media.

I've said it before, if CD is as amazing as well all think it will be, it will have succeeded - whether it sells well is a secondary consideration IMO and the quality will definitley be it's strongest selling point.

[Carlos_f_Rose]

Axl should make a huge promotion of the Album.... but without selling out himself... like Metallica did ...

[snakepiter]

when we finally get it in our hands its gonna be big, really big....according to past experiences they will tour a few weeks before it actually comes out, a  couple songs in a couple soundtracks , a fuckin cool video, advertisement in rolling stone mag and then the precious product..........................straight to number 1 according to nielsen scan.


snakepiter