Here Today... Gone To Hell!

I must say I am in large parts very impressed with the process this past month.

- GN'R website first shows a place holder with the bullet logo.
- Cryptic video promos at the movies. No logos or text identifies what the promo is for. WTTJ intro is heard with multiple crowd shots.
- Nightrain shut down new memberships.
- GN'R announces Coachella simultaneously with the festival itself.
- Website update, puts up the dates. The cryptic video promo is playing on the main site (now with the bullet logo at the end of it and the hashtag #GnFnR).
- Press release comes out, mentions that Axl, Slash and Duff are back together.
- Axl, Slash and Duff acknowledges the return in social media.
- Band members posting hints of rehearsals happening.
- Nightrain is very active, dropping hints.
- Las Vegas is announced, same process with acknowledgement in social media (Slash and Duff). Press release at the same time.
- Vegas promo is released on main page of website, contains same elements of the first video, but now with a voice over and clips of Axl, Slash and Duff.


What's next?  :o

They are doing a hell of a job.

I was critical about that end of the operation for years and make zero apologies for such, but they are killing it the past month or so.

And that's just publically.  They obviously worked a lot of this out the second half of last year.

Love it.

Next thing they need to do is announce that Izzy and Steven will be playing a "handful" of songs for these shows so I can go rub one out to the thought of seeing the original line up perform live on stage here in the bathroom while on the clock.

I can't believe any of this is happening.

I just bought two floor seats to a Guns N' Roses reunion show.  Wow. Too cool to be real. Watta day!

It's pretty wild.

Like someone said last week, even just seeing the old logo again is cool as hell.

Also, all seem very coordinated.

Looks like both Slash and Duff are working closely with management.

The Hype machine is well oiled, i'm all in!  :beer:

You forgot to mention the Taco Bell tweet.  ;D

I meant to add somewhere in the post that, yes, they are doing a bang up job.  By the time the full tour in announced these tickets are going to evaporate the way they're promoting this so far.

 :beer:

Yeah- wasn't sure if they'd be allowed to do it (overlooking of course that AEG is also handling the Vegas shows)- but kicking things off with a pair of SOLD OUT arena shows just adds fuel to the fire. Brilliant...

Yeah two seperate back to back show's, look's great from the outside looking in.

If they crush these show's they will be set up perfectly!

Very impressive! Have been some exciting weeks!  : ok:

I love how this is being handled... Team Brazil is really making a name for themselves on this one.

Since the UYI lineup parted ways in the mid 90's this is probably the most excited I have been for anything related to this band... Vegas/Rio was huge, but there really wasn't the promotion that this is getting (of course 2000/2001 didn't have the social media outlets we have now), OMG got national TV play during the End of Days trailer and we were finally getting a taste of new music... but as we have heard we essentially got a demo and zero follow up. Finally there was CD, which we don't need to beat a dead horse about, but we all know that didn't go as planned.

This is finally getting the attention and promotion that the band deserves... and kudos to Pitman for his work on the video clip, very well done.

All three of them releasing their tweets at the same time is my favorite part of all this.

Putting the band back together.  Literally.

I'm so excited, having flashbacks to 1991  :beer:

Do we think this is Team Brazil and/or AEG?  With respect, I see all this media buying and coordination that's just about as difficult as moving mountains probably suggesting AEG is heavily involved.

Good Marketing & Promotion, Thanks #TeamBrasil, Fernando & Mom Beta!!!

 :love:

I still imagine they have a strong hand in this.

Even if much of this is AEG, I still think you need to give them credit for taking over the reins and setting it all up.

Actually, I don't know that wouldn't even make them look better.  No shame in paying for some of the best to get a job done right if you think that's what you need.

I think its more of the norm than the exception to have your personal management team (or band's) work with a promoter / venue operator.  Never really one or the other is it?  Just now we've got a package that the big boys are willing to support. 

But in any event, its good to see that its working, I feel vibes at large starting to change amongst the broader public and these Vegas shows, before Coachella are a great opportunity to show the world how awesome they still are and prove that they are more than worthy the stage and the moment. 

But for me to fully endorse the media strategy, I need to hear the boys on Howard Stern  ;)   :beer:

And to think I didn't even know GNR existed until 1992.  :hihi:

Agreed all around, the rollout of this has been excellent.  This stuff is hard work and very difficult to execute properly, so it's really a great testament to the abilities, judgment and work ethic of the management and promotional team.   :beer:

they must have really been rolling their eyes when they saw people saying things about how ax was retiring or other certain types of remarks/criticisms/rumors knowing what they knew since however long they did.

Some people just leap on to others angst and allow this thought process to be "their" norm.... Some people need to learn that TB have been on the inside looking at previous management and the error of their ways. Why wouldn't they hit a home run, score a touchdown, or what ever orgasmic conclusion you want to use. TB are all about the welfare of the man, Happy Ax-man =  Happy show fans  : ok:

Have to agree with this, it has been a great strategy with all the build-up and little hints they've given during the last months. The only thing I find a little weird is that they only show Axl, Slash and Duff on the Las Vegas teaser video, but I guess there is a reason behind it.

I guess cause the world doesnt care if fortus plays rythm or frank plays the drums. People wanna see axl, slash and duff and to them, thats guns n roses
Thats why its promoted as such

I guess I'm not part of this world then.

I hope they release a list of touring dates so people can plan getting along to a show.

It's a great opportunity for a PR strategy. And remember: all this in January, 4 months before their 1st gig. Wonder what else we'll have in this timeframe. :)

I'm curious on why they are only showing Axl, Slash and Duff..,Perhaps the other band members haven't been finalized? Otherwise I feel  they should show the entire band..

I just think they are selling the idea of the 3 of them reuniting.

Very few would even know them.  You can't even rule out a shot of Richard would be assumed to be Izzy.

I love all these articles that say "...still no word on the involvement of Izzy Stradlin or Steven Adler".  As if they would not be in the ad if they were involved.  Think a few steps ahead before you say stuff, folks.

Agreed- plus perhaps being deliberately coy/mysterious a la Ron (Hammerstein '06) to inject some further mystery/buzz to the discussion (among "diehards" anyway). I could be way off (it is GNR after all!)- but announcing pre-Coachella Vegas shows indicates to me they have a pretty good idea what's going to go down- and with whom though. :beer:

I actually like the new guys meaning Frank, Richard and Chris but the reality is the BIG 3 thats what everyone is going to center on. for anyone who wants izzy and steven izzy is probably not in full time maybe make an appearance here n there Accept it and Steven honestly i could go either way if he showed up for a song or two fine if none at all not going to lose sleep over it. Its Axl, Slash n Duff our version of the BIG 3

Surprise Factor Others Members

What I would do next....

Get Steven and Izzy to play on a couple of songs at the Vegas show. Media will go crazy, announce full tour, sell out!

Hope they get to Europe this summer x

Could be many reasons.
Like you said, the final plans might not be known yet. Or they're just keeping some things secret.

Yes, yes, I've said it before. But there's always been a certain element of mystery surrounding GN'R.
Which is cool, but some just find annoying because they can't know everything at once.  :hihi:


/jarmo

Would get more exposure at Coachella though.  And if there is a stream of it, all the more so.

If you are the other 3, you can bring Izzy and Steven out.  The play a few songs.  And then you can say to the fanbase...there, you got it, alright?  So let's move on now.

Everyone wins.

On a LA sports radio show on ESPN Max and Marcellus they were talking about GNR reunion at coachella and asked 2 others guys Axl or Plant. One said Axl easily other said Plant. Nice that hip hop sports guys put Axl right there with Plant. Shows the impact Axl has made.

I have no complaints about anything they've done since this all dropped.

I can't wait for the final lineup but that mystery is all part of the plan. I think everything Axl does is 100% strategic.

Lets not get carried away with this 'excellent marketing strategy'. Whilst im excited as anyone about all of this, crediting the camp and management etc is a bit much. Someone even said genius?? Come on...theres been zero marketing for years so to go from nothing to this is a big step. But this is only what other bands etc have been doing properly for years. Yet GnR fans again thinking its ahead of its time and outside the box. Lets get it right. This is all great, brilliant in fact but only what we have all been saying, suggesting and wanting for many years now. Credit where credit is due yes. The promotion has been good. But, hell thats what people are paid to do. All about momentum now. Lets keep this going. :-)

I Remember Pre-Tour 2006,,, Much Mistery And First Night In Hammerstein:

- New Musics
- New Guests
- New Look Axl
- New Look Finck
- New Guitar BBFT
- New Stage & Ilumination

 :beer:

The credit is due isn't it? Even if that's their job, you don't hurt anyone by complimenting people on doing their job well.




I might have missed it without re-reading this thread, but has anyone suggested the promotion is "ahead of its time" or "outside the box"?

I think most people are just happy and impressed of the coordination, timing and scope of the promotion. I'm certainly not saying this hasn't been done before by others, just as good. Just happy GN'R now are one of those who pulls off this kind of thing.

Repeat:

- Good Venues
- Good Marketing
- Good Promotion

 :smoking:

I still would love to see a way for them to play the ultimate US media event... Super Bowl. Obviously the Halftime show is covered by Coldplay, but there are several major company parties that week, like Maxim, Playboy, ESPN, etc... Even Metallica is now announced as playing the night before the game. Welcome to the Jungle is played a dozen times in each NFL stadium every week, they belong at the Super Bowl.

Patience... This Is The Beginning

 :smoking:

I think this is unfair.

I know that I personally, and was hardly alone on this, ripped the shit out of them when they weren't getting it done.

If you hope to maintain any sort of credibility, you have to give props when they get it right.

The only thing I would object to at this point is some sort of revisionist history.  They are killing it right now, no question.  But if someone tried to come back with how they've been killing it for years, that's obvious horseshit.

I love the promo.

Now you all know why I've been bitching when it came to CD promo.
This is how you do it... not that half assed job they did back then

kinda off topic kinda not.....listening to Boomer & Carton (sports radio) over here in NYC. A caller asked them if they were going out to Vegas for GN'R reunion shows and the whole crew said yes kinda cool, the caller said he was going as well and that it is being hyped up around the country. Rest of the morning they have been playing a bunch of GN'R when back on from break. I think with a little more Promo this could be huge like stadium huge.

I guess what I am trying to say is that the moderate fans are excited!

John.. I heard them talk about it too...

They also play Velvet Revolver often when coming back from break. So somebody in the room is obviously a big fan.

Exactly!

Can you imagine?