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Title: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: FunkyMonkey on November 11, 2009, 08:31:28 AM John Lewis draws on Guns N' Roses for Christmas ad campaign
Wednesday 11 November 2009 John Lewis's Christmas TV commercial evokes childhood with folk cover of Guns N' Roses' Sweet Child O' Mine John Lewis is launching a Christmas TV campaign that aims to evoke childhood with a folk cover version of Guns N' Roses' Sweet Child O' Mine ? the first time that the group has allowed its music to be used in a UK advertisement. The re-working of Sweet Child O' Mine, from Guns N' Roses' 1987 album Appetite for Destruction, is by the Swedish folk band Taken by Trees. Ad agency Adam & Eve is responsible for the commercial, its first TV campaign for John Lewis. The agency's co-founder, James Murphy, said they had chosen the song because it "captures the innocent excitement of of childhood in a very poignant way". The ad is due to break during this Sunday's X Factor results show on ITV1 and runs until Christmas Eve. John Lewis said that the aim of the campaign, which features the children playing with adult gifts and morphing into grown ups, was to remind people of the "magic and fevered excitement" of Christmas. As well as the main 70-second commercial, which will also run in 90 cinemas nationwide from 20 November, 30-second and 10-second versions will run on TV. A press campaign launches in weekend supplements from 21 November, with poster ads appearing from 30 November. Sweet Child O Mine / Taken by Trees http://www.youtube.com/watch?v=6dqVDQ-lF4Q http://www.guardian.co.uk/media/2009/nov/11/john-lewis-guns-n-roses http://www.marketingweek.co.uk/john-lewis-launches-nostalgic-christmas-ad/3006458.article Thanks to Blabbermouth.net Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: estebanf on November 11, 2009, 08:37:22 AM Venezuela rumours start now ;D
http://www.eluniversal.com/2009/11/11/til_art_en-capsulas_1649688.shtml Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: faldor on November 11, 2009, 09:06:28 AM Wasn't that version of the song in some (horror) movie last year?
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Albert S Miller on November 11, 2009, 09:31:20 AM Outstanding ad, I absolutely loved it. Great idea John Lewis, and Taken by Trees singing this really adds another touch of innocense to the song. Nice of GNR to make this all possible as well. Hope I will catch a glimpse here in the states.
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Alan on November 11, 2009, 09:38:59 AM do you mind me asking where you saw the ad? it launches this coming sunday
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Loaded NightraiN on November 11, 2009, 09:53:04 AM Wasn't that version of the song in some (horror) movie last year? Yup Last House on the Left (remake) Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: wight gunner on November 16, 2009, 07:12:51 AM Saw the ad on Quest last night, and it fits good with what's being sold, anyway, just found it http://www.youtube.com/watch?v=G8_-5RWjxZo
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: wadey on November 16, 2009, 02:44:43 PM i saw the full version for the first time on tv yesterday.........probably the first ad ive taken notice of in ages :)
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: ppbebe on November 17, 2009, 05:15:32 PM nice little clip and nice little tune.
do you mind me asking where you saw the ad? it launches this coming sunday @Blabbermouth? Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: FunkyMonkey on November 28, 2009, 02:20:28 PM John Lewis Christmas Ad 2009 Sweet Child O' Mine
http://www.youtube.com/watch?v=G8_-5RWjxZo John Lewis benefits from Guns N' Roses hit 28/11/2009 Sales at John Lewis are rocking after a Guns N' Roses hit featured in their Christmas TV adverts. The band's classic track Sweet Child of Mine, covered by Swedish folk group Taken by Trees, is proving so popular in the commercials it has broken into the top 40 singles chart. It came as John Lewis reported a 20% surge in takings since last Sunday. Sales of the store's own-brand cashmere jumped 70% on last year. http://www.mirror.co.uk/news/city-news/2009/11/28/john-lewis-benefits-from-guns-n-roses-hit-115875-21857646/ Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Spirit on November 28, 2009, 05:01:06 PM The band's classic track Sweet Child of Mine, covered by Swedish folk group Taken by Trees, is proving so popular in the commercials it has broken into the top 40 singles chart. GN'R has also entered with "Sweet Child O' Mine" on the Top 100 singles chart in the UK at #90 : ok: Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: wight gunner on November 30, 2009, 06:12:20 AM Taken by Trees up 5 places to 33 :) Guns n Roses version down 8 to 98 :(
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: duga on November 30, 2009, 06:40:34 AM On Spotify:
http://open.spotify.com/track/16i6f7yJWs1j67fxBjfc7z Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Mooch on December 05, 2009, 07:39:25 PM I like it. An original take of an amazing song. Unlike that terrible Sheryl Crow version ::)
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: wadey on December 07, 2009, 03:21:03 PM now at #23 and climbing : ok:
and GnR is at #89 :headbanger: http://www.theofficialcharts.com/top40_singles.php (http://www.theofficialcharts.com/top40_singles.php) Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: Scabbie on December 07, 2009, 03:27:17 PM Probably one of the best GNR covers in a while
Title: Re: John Lewis draws on Guns N' Roses for Christmas ad campaign Post by: wadey on December 14, 2009, 06:14:24 AM taken by trees at #32 now
GnR are out of the top 100 :'( |