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Guns N' Roses => Guns N' Roses => Topic started by: MATT-A-REAL-FAN on November 01, 2005, 06:26:26 PM



Title: Chinese Democracy.....with no warning????
Post by: MATT-A-REAL-FAN on November 01, 2005, 06:26:26 PM
 Yo guys and girls,
? ?
? ?Is it possible to release an album with no promotion or substantial announcement?

 Does anyone know of a band or group that....just put a cd out and then watched what happened??? ???
?
? Is there any chance that this is the position they will take?

 Have it shipped and stocked and let the word of mouth travel like wildfire and watch it grow.

? If "very,very soon",etc. is what is being said...could they just throw it out there under a cloud of darkness and let it explode on it's own?

? I think that would be a very interesting way of releasing it.

? No real fanfare,no hype,an small announcement of a release date and then just "here ya go,enjoy it" kind of thing.

? Has this ever happened and if so what was the result?

 Just curious and want to know what eveyone thinks.

 Personally,I can see both sides.? ?:yes:

 We all want Axl to reclaim rock and kick everyone's ass sideways and have it be this huge spectacle so we can say "Yeah,our boy's back!" but,I can also see it just being dropped off at Best Buy and have the news break on it's own.
? There has been SO MUCH written already about it for YEARS(!) about: where it's at,what is he doing,blah,blah,blah, that any big promotion will bring out the same naysayers to try and ruin the return before it will have a decent chance at a good opening,etc.

?
 If they just throw it out and see what happens,it will A) take EVERYONE by surprise B) still sell, and C) probably be an industry first.
? Imagine it growing week after week and claiming the number one spot after a month or so,after all of the word spreads around. That would be a cool feat!!?
 
 Can you even imagine how people would flip? Like,"What? THAT'S OUT? Shit,I wanna hear that! They said it'd never come out!!"

 I've seen this happen only a few times with the movie box office,where a flick will be released in a very small amount of venues and then grow due to positive word of mouth and then claim the top spot after awhile.

 I was just thinking about this scenario,since we've had no "official" announcement but,it's supposedly coming "sooner than you think".

? ? ?Anyway,that's it.

? ? ? GNR FOREVER!!

? ? ? ? ? ?MATT

 Post script-I don't know how I will actually "hear" any single,if released,since 93.3 WMMR in Philly said back in 2002 (after the Philly riot) that they wouldn't play any new music from CD until Axl apologizes for said incident.
 Plus,last week 94.1 WYSP turned from rock to mostly talk format bullshit. Oh yeah,and 100.3-Y100 became a rap station back in February.
This city blows when it comes to rock music.? >:(?
 Looks like I will see GNR in NYC next tour,'cause no one is left to promote them here!


Title: Re: Chinese Democracy.....with no warning????
Post by: jarmo on November 01, 2005, 06:29:39 PM
Is it possible to release an album with no promotion or substantial announcement?

Yeah, lots of artists do that when their record company can't afford promotion.


Is there any chance that this is the position they will take?

No, I'm pretty sure they'll announce it.




/jarmo


Title: Re: Chinese Democracy.....with no warning????
Post by: Voodoochild on November 01, 2005, 06:30:43 PM
I don't think Axl needs to do everything with a surprise thing. :P


Title: Re: Chinese Democracy.....with no warning????
Post by: jameslofton29 on November 01, 2005, 07:03:27 PM
If Axl has no real intentions of mass promoting the album(talk show appearances, TV interviews, mag interviews,etc.), or if he does not plan on touring, then just releasing it out of the blue would be the way to do it. The surprise release would promote it, and word of mouth would spread about its quality. This would be the way to do it if Axl wants to sit at home but still release CD.


Title: Re: Chinese Democracy.....with no warning????
Post by: conny on November 01, 2005, 07:34:29 PM
It's possible, but having the huge amount of money behind that project in mind, I doubt they'll go for an all low profile promo. I don't know who founded the project, but be sure that whoever paid for it wants his money back.

Unless Axl paid for everything...it's possible - he was rich before and with the Sanctuary deal he could as well have bought the master back from the record label or just give them their money back without any product - IF they paid for it. If that's the case, anything can happen.

The best "guerilla promo" would be a surprise show in Philadelphia on December 6.

Another option: the album features a new sound technology only working with the actual CD. They could put the entire album up for free on their website (been done before, yet this always gains free advertising and new listeners), and then get people to buy the album for that new technology and bonus goodies. Something like that, you get the idea. That would also explain the long wait a bit better....


Title: Re: Chinese Democracy.....with no warning????
Post by: snead hearn on November 01, 2005, 07:44:32 PM
Zero promotion? Won't happen. There would have to be some promotion. When you're selling the product through stores, the labels and such will expect store displays and such. Then the label would take out some page adverts in consumer and trade publications. Depending on what level we're talking about is what we shall see. At the same time, the chains on their own, from their own district and store managers, will hype and hump the product as well. Virgin, Tower, Borders, etc.

Here's the way I would see it:

Axl holds a central press conference. A pigfuck of a press gaggle shows up, still photogs, network cams, and wire and mag reporters-the WORKS. Probably somewhere in LA, of course (maybe NYC? That would be great! cuz I live here). Him and the entire band would be there.

He reads a statement unveiling the date and track list and answers questions from a pre-chosen pool. I don't see him giving a 'reviewers' listening party for music press months before. Everyone gets it, EVERYONE (trade and consumers) get it the same day.

Then we all wait. It comes out. We buy it. Then the fun begins! :yes:


Title: Re: Chinese Democracy.....with no warning????
Post by: Spirit on November 01, 2005, 07:50:48 PM
I think there wouldn't have been any problems just releasing CD without promotion, 'cause the name (Guns N' Roses) is so big, it would sell itself. But I don't think the record company are willing to take a chance like that. But on the other hand I don't think they'll need to announce the release like 6 months in advance, just a couple of weeks before, and the whole world will know!


Title: Re: Chinese Democracy.....with no warning????
Post by: misterbrownstone on November 01, 2005, 07:54:02 PM
Another option: the album features a new sound technology only working with the actual CD. They could put the entire album up for free on their website (been done before, yet this always gains free advertising and new listeners), and then get people to buy the album for that new technology and bonus goodies. Something like that, you get the idea. That would also explain the long wait a bit better....

if they made an official myspace, they could post the songs there.  a bunch of bands have put the whole album on those a few weeks before a release was made.


Title: Re: Chinese Democracy.....with no warning????
Post by: dboyd13 on November 01, 2005, 08:04:55 PM
 Limp Bisket, remember them, did that early this year.  They put out a 7 song CD with no press and sold a Huge :rofl: :rofl: :rofl: 58,000 copies at last check.  Im not trying to compare the 2 bands at all, but just throwing a new Gun's CD out with no press makes no sense.  Die hard fans will buy the new AXL CD, but the record label will need to attract new fans to make its money back.


Title: Re: Chinese Democracy.....with no warning????
Post by: StoneTempleRoses on November 01, 2005, 08:12:23 PM
Yeah the Deli Creeps just did it  : ok:

StoneTempleRoses


Title: Re: Chinese Democracy.....with no warning????
Post by: Lesty on November 01, 2005, 09:05:55 PM
I'll never understand why people think releasing something "out of the blue" would be even a remote possibility.
Let's put over $13 million and 10 years into making a record, then secretly release it and let word of mouth drive CD sales instead of a proper marketing campaign.

Do you realize how ridiculous that sounds?
 :confused:


Title: Re: Chinese Democracy.....with no warning????
Post by: Guns N RockMusic on November 01, 2005, 09:07:37 PM
I wasin Sam goody today picking up Episode III and decided to talk to the manager about the possibility of a single later this month. ?I expected him to look at me like I had a dick growing out of my forehead, but he actually said that GN'R disk (didn't specify if it was a single or album) was on their list until recently and was taken off. ?I inquired as to whether the possibility of a single kind of "just showing up" a day or two before release was realistic. ?He explained that her personally didn't think it would happen in this case, but that it has happened before.

Personally, I think releasing the single with minimal promotion is a safe move by the record company. ?We all know that release dates have been thrown out and promised time and time again. ?It's also been reported that at least one completed album was done before Axl trashed it. ?Because of Axl's explosive and reclusive nature, the company may release the single with little to no promotion because any promotion invested until the ball begins to roll (which I believe would give Axl the confidence to finally release it) would be wasted funds. ?If the single is a hit and every radio station in the world is playing it and talking about it, Axl can capitalize on that publicity and then Geffen/Sanctuary can promote the album on top of the public's word of mouth. ?Just my take on things, take t for what it's worth.


Title: Re: Chinese Democracy.....with no warning????
Post by: conny on November 01, 2005, 09:26:39 PM
I'll never understand why people think releasing something "out of the blue" would be even a remote possibility.
Let's put over $13 million and 10 years into making a record, then secretly release it and let word of mouth drive CD sales instead of a proper marketing campaign.

Do you realize how ridiculous that sounds?
 :confused:

Depends on who paid. If Axl got money from the record company in advance and now paid it back, he could do anything with the album.

We give you money, you give us an album.
Here's your money back, no album for you.

Simple as that.


Title: Re: Chinese Democracy.....with no warning????
Post by: cineater on November 01, 2005, 10:19:04 PM
I'd do it that way.  Get it on the shelf and then announce it.  That way the critics have to listen to it before they slam it.  And before they can get their comments in print, I promote the fuck out of it.  Give everyone interviews so I take up more time then their review.  People want to read and listen to what Axl says more then what some reporter says.

And maybe by doing it that way, I'd slip it by the bootleggers and release it before they can release it on the net.  Some of those guys are damn good.


Title: Re: Chinese Democracy.....with no warning????
Post by: jazjme on November 02, 2005, 02:36:04 AM
Ok, a while back....like awilllllllllllllle back.lol. I brought up this senerio, abut them just releasing it,

though I do have opposing views in my mind about it but , what I realy thought back then, and maybe even now is, it would be a great way to do this.

IF you follow my thought process as wierd as it can be at times, but we all know .................well no Ill just talk about how I found out , might make it clearer..

Back in 87...............i was on vacation  that summer, in cali, heard SCOM, didnt know who the fuck it was cause I always caught the song halfway through, on the radio, and I was blown away..... (mind you this was before it was even released as a single a yr later). Then finally I heard the name of the band the day I was goin back to NY....

ok  that was GNR,,,,,, was thier any  fan fare? Any promotion , when you think about it for AFD, NO!!!!!!

It was born from the music doin the talking and the word of mouth that did spread like wild fire.

We are dealin with a NEW GNR, yes, GUNS N ROSES ...is a name people are familiar with today. But to go back to the ways of just put it out there, let it spin, there are alot more of them than us right now, as far as fans, and many who have no idea who they are. And if the heart of this band is the music it produced , I see no way in hell based on what I have heard and what you have heard that this thing wouldnt go the distance, ala AFD.

BUt , I am a fan of all the new band and each of its members, so maybe like alot I want a BIG FANFARE, a HUGE RETURN, which I think would be justified.

But , on the other hand I have also that feelng that , if the music is gonna do the talking and Axl wants this band to really blossom, he has both options and my self Im not opposed to either.


BUt would kick my ass, if all of a sudden I saw a record , out, there on the shelves, and it took everyone , by surpirse, cause the first thing that would happen is ,..............haaaaaaaaaaa( radio people trying to be the first to play cuts, and like 1 week later, a brand new vid) Played on every vid outlet ........... it could be sweet actually...lol. But thats just my thought on it.

 :peace: :yes: :)


Title: Re: Chinese Democracy.....with no warning????
Post by: Scabbie on November 02, 2005, 04:50:58 AM
What about the Al Queda approach...Axl films himself, with nothing else but the GNR logo and a stack of dat tapes behind him explaining the new album, tracklist concepts etc and leaks the video to the internet or tv network...shortly after the press have lapped it up, the cd appears

Seriously, its nice to think, but if the album is released there will be some major promotion and an announcement...someone's gotta keep those marketing/pr departments happy!


Title: Re: Chinese Democracy.....with no warning????
Post by: jazjme on November 02, 2005, 05:29:55 AM
I hear ya.lol but like i said it was a thought I had along time ago so I just explained my trippy thought from like 2 yrs ago, seeing that it was brought up.lol


Title: Re: Chinese Democracy.....with no warning????
Post by: nesquick on November 02, 2005, 05:31:26 AM
Promotion is 30% of your success. The music is 50%, and the look/image is 20%.
Promotion + look/image are as important as the music itself.

With a weak promotion and a bad image (especially BH and Finck), exactly what we had in 2002, it leads to failure. A band like GN'R can't survive with just 50% of its potencial.


Title: Re: Chinese Democracy.....with no warning????
Post by: jazjme on November 02, 2005, 06:24:44 AM
I agree, though I saw BH last night, and thought he rocked at Bowery Ballroom, but I do know that he doesnt fit the band, and seeing him in his own element , for the first time solidlfied that, but what is left , indeed is the nisic, and image, ........that of Axl, Richard, Dizzy, Tommy , brain, and Chris, and to me if you add up by your calcs is 70%, which boads really fuckin well!


Title: Re: Chinese Democracy.....with no warning????
Post by: Scabbie on November 02, 2005, 06:37:42 AM
Promotion is 30% of your success. The music is 50%, and the look/image is 20%.
Promotion + look/image are as important as the music itself.

With a weak promotion and a bad image (especially BH and Finck), exactly what we had in 2002, it leads to failure. A band like GN'R can't survive with just 50% of its potencial.

If the music is spot on, I disagree...GN'R and Axl Rose are already big 'brand' names...if the music is good and the critics don't slate it then I think you won't need as much promotion as you think...but then again the pr / marketing departments would argue differently

From Axl's point of view, he should be focussing 100% on the music.




Title: Re: Chinese Democracy.....with no warning????
Post by: Saul on November 02, 2005, 06:44:06 AM
What about the Al Queda approach...Axl films himself, with nothing else but the GNR logo and a stack of dat tapes behind him

are you saying he should be naked in the video?!  :o

 :hihi:


Title: Re: Chinese Democracy.....with no warning????
Post by: nesquick on November 02, 2005, 07:21:37 AM
Quote
From Axl's point of view, he should be focussing 100% on the music.
I agree on that one. The promotion is the job of the management, record company and promoters.


Title: Re: Chinese Democracy.....with no warning????
Post by: Scabbie on November 02, 2005, 07:23:59 AM
What about the Al Queda approach...Axl films himself, with nothing else but the GNR logo and a stack of dat tapes behind him

are you saying he should be naked in the video?!? :o

 :hihi:

No although I'm sure the girls wouldn't mind!


Title: Re: Chinese Democracy.....with no warning????
Post by: Saul on November 02, 2005, 08:26:30 AM
What about the Al Queda approach...Axl films himself, with nothing else but the GNR logo and a stack of dat tapes behind him

are you saying he should be naked in the video?!  :o

 :hihi:

No although I'm sure the girls wouldn't mind!

But think of the children! Wont anyone think of the children?!

 :o


Title: Re: Chinese Democracy.....with no warning????
Post by: Where is Hassan Nasrallah ? on November 02, 2005, 08:27:26 AM
What about the Al Queda approach...Axl films himself, with nothing else but the GNR logo and a stack of dat tapes behind him

are you saying he should be naked in the video?!  :o

 :hihi:

No although I'm sure the girls wouldn't mind!

But think of the children! Wont anyone think of the children?!

 :o

aahhahahah lam^H^H^H^Hfunny !!!


Title: Re: Chinese Democracy.....with no warning????
Post by: Saul on November 02, 2005, 08:31:24 AM
and just to get back on track aain , personally I dont think it'll come out "without warning" .. there will be news once the ball starts to roll.


Title: Re: Chinese Democracy.....with no warning????
Post by: Luigi on November 02, 2005, 08:39:18 AM
Ya, like CD is coming SOON! to your nearest record store :hihi:


Title: Re: Chinese Democracy.....with no warning????
Post by: ppbebe on November 02, 2005, 08:40:31 AM
a single promo would do a nice warning.

swift, short and strong then it'd be effective.


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 10:56:33 AM
Promotion is 30% of your success. The music is 50%, and the look/image is 20%.
Promotion + look/image are as important as the music itself.

With a weak promotion and a bad image (especially BH and Finck), exactly what we had in 2002, it leads to failure. A band like GN'R can't survive with just 50% of its potencial.

If the music is spot on, I disagree...GN'R and Axl Rose are already big 'brand' names...if the music is good and the critics don't slate it then I think you won't need as much promotion as you think...but then again the pr / marketing departments would argue differently

From Axl's point of view, he should be focussing 100% on the music.




The way I see it is that promotion acts as sort of a multiplier to the level of success the quality of the recording "deserves". Meaning that an excellent record could sell ok, but with proper promotion it would reach its full sales potential. Thus, I do agree that you can't "buy" 30 % of your success. You can add to it, but not create it from scratch. Although it often may feel like it with some artists...

Oh, and there is NO WAY Axl & Co should focus 100 % on only music. They didn't before, they shouldn't now. Back in the day they unintentionally promoted themselves by just being themselves, i.e. out of control boozers living on the edge. That had nothing to do with the music, but that's what made the headlines. Now it should simply be professional promotion.

And for releasing CD without promotion... <Chris Tucker voice> "Getta fuck outta heeeere!"

There supposedly a large amount invested by someone to a product that is still not delivered. If someone has chosen to risk that amount to an very suspectible project without a set deadline, he/she will sure as hell dump in a bit more cash for the risk-free part of the deal. Possibly even an equal amount or more. Promotion is almost guaranteed to give you your money's worth especially and even more so when there is a quality product in question. It would be a financial suicide not to  promote it at full power. For those saying otherwise, you have no business sense at all. Zero. Zip. Nada. NONE!



Title: Re: Chinese Democracy.....with no warning????
Post by: Scabbie on November 02, 2005, 11:05:29 AM
Promotion is 30% of your success. The music is 50%, and the look/image is 20%.
Promotion + look/image are as important as the music itself.

With a weak promotion and a bad image (especially BH and Finck), exactly what we had in 2002, it leads to failure. A band like GN'R can't survive with just 50% of its potencial.

If the music is spot on, I disagree...GN'R and Axl Rose are already big 'brand' names...if the music is good and the critics don't slate it then I think you won't need as much promotion as you think...but then again the pr / marketing departments would argue differently

From Axl's point of view, he should be focussing 100% on the music.




The way I see it is that promotion acts as sort of a multiplier to the level of success the quality of the recording "deserves". Meaning that an excellent record could sell ok, but with proper promotion it would reach its full sales potential. Thus, I do agree that you can't "buy" 30 % of your success. You can add to it, but not create it from scratch. Although it often may feel like it with some artists...

Oh, and there is NO WAY Axl & Co should focus 100 % on only music. They didn't before, they shouldn't now. Back in the day they unintentionally promoted themselves by just being themselves, i.e. out of control boozers living on the edge. That had nothing to do with the music, but that's what made the headlines. Now it should simply be professional promotion.

And for releasing CD without promotion... <Chris Tucker voice> "Getta fuck outta heeeere!"

There supposedly a large amount invested by someone to a product that is still not delivered. If someone has chosen to risk that amount to an very suspectible project without a set deadline, he/she will sure as hell dump in a bit more cash for the risk-free part of the deal. Possibly even an equal amount or more. Promotion is almost guaranteed to give you your money's worth especially and even more so when there is a quality product in question. It would be a financial suicide not to? promote it at full power. For those saying otherwise, you have no business sense at all. Zero. Zip. Nada. NONE!



Note I said Axl. Not Axl and Co. The co bit can take care of the promotion, but I got news without a product there's nothing to promote (besides Greatest Hits, which incidentally sold well without much promotion, or so it seems maybe I wasn't paying attention)





Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 12:03:58 PM
Note I said Axl. Not Axl and Co. The co bit can take care of the promotion, but I got news without a product there's nothing to promote (besides Greatest Hits, which incidentally sold well without much promotion, or so it seems maybe I wasn't paying attention)

We're not talking about the probability of the CD release here. The thread was started to discuss the question "if/when CD is released could it be done without promotion?". The eventual release of CD is presumed in this thread, realistic or not.

And I didn't mean to differentiate between bandmembers. I ment Axl & Co. = GNR the brand name. Regardless of whoever it may be that actually carries out the promotional duties for the b(r)and. Although I do personally think that Axl's input should be a major one.

GH figures were very nice. For the lack of promotion expecially (I didn't notice much of that either). But GH was basically a freebie as far as the label is concerned. All they had to do was the "external" work. No additional budget for the actual substance as they were just re-releasing existing material. Ok, they had to do the cover art. Woo-hoo. Big deal. But the point is they didn't have any reason to really promote it 'cause it could've bombed and then the initial freebie could've turned into a worse deal. Still profitable, no doubt, but still an additional risk compared to the minimum costs option. The one time promotion decisions can be risky are when the demand for the product is uncertain and that's what the case with GH pretty much was. Like I stated earlier, promotion acts as a multiplier to the no promotion -success level.

However, when there's a significant stake already invested in the product, it isn't as quick or probable to reach the financial break-even point let alone profits (i.e. the situation is riskier). That's why promotion is a must from the investor point-of-view in  releasing CD.


Title: Re: Chinese Democracy.....with no warning????
Post by: Neemo on November 02, 2005, 12:51:30 PM
We're not talking about the probability of the CD release here. The thread was started to discuss the question "if/when CD is released could it be done without promotion?". The eventual release of CD is presumed in this thread, realistic or not.

I think a better question would be, what level of promotion can we expect? How much promotion?

Do you think we'll have TV commercials? Ads in Magazines? Posters in stores? (just record stores? or in places such as walmart as well), flyers being handed out on the street, internet pop up adds? Web site dedicated soley to CD? Spam regarding the release? Giant cardboard cutouts of the band in stores? Amazon.com Ads? A single? A video? Superbowl, VMA, AMA, PAy-per-view performances. News paper ads? CNN coverage? Internet Preorder? Press conference? Band Statement?

Lets be serious here. We'll be lucky to get a Band Statement, a single, a few magazine ads and internet pre-order all about 4-6 weeks before release. Come on GnR is just a rock band. What kind of promotion (and how soon before release) did we get promotion for "With Teeth" or "How to dismantle an Atomic Bomb"? (and I'm talking before the CD hit shelves)


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 02:55:58 PM

I think a better question would be, what level of promotion can we expect? How much promotion?

Do you think we'll have TV commercials? Ads in Magazines? Posters in stores? (just record stores? or in places such as walmart as well), flyers being handed out on the street, internet pop up adds? Web site dedicated soley to CD? Spam regarding the release? Giant cardboard cutouts of the band in stores? Amazon.com Ads? A single? A video? Superbowl, VMA, AMA, PAy-per-view performances. News paper ads? CNN coverage? Internet Preorder? Press conference? Band Statement?

Lets be serious here. We'll be lucky to get a Band Statement, a single, a few magazine ads and internet pre-order all about 4-6 weeks before release. Come on GnR is just a rock band. What kind of promotion (and how soon before release) did we get promotion for "With Teeth" or "How to dismantle an Atomic Bomb"? (and I'm talking before the CD hit shelves)

I don't quite agree with the "GnR is just a rock band" part. Well, I do kind of. Of course the band is a band is a band. But when it comes to CD the circumstances are quite unique.

First of all, Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever. That is a lot already. Of course the only ones who matter are the label executives who in the end are responsible for release & withdrawal decisions. For them, the bar is obviously lower as they must've heard snippets of CD. If their view is that CD has potential to be greater than anything we've heard recently I wouldn't be surprised of a gigantic marketing budget.

Second, the GNR brand is one of the strongest ever. GH sales are there to prove it. Of course there's the all time greats like Beatles, Stones, Zep and more modern like 'Tallica, Aerosmith et.al. GNR however established their name in such a short period that relatively speaking it is stronger than almost any active band. This itself does't mean anything, but it does imply a HUGE potential for the success of the band if the full potential of the brand is exploited. This of course requires marketing.

Third, DUDE, IT'S GNR!!!!!!!  :peace:

What comes to pre-release promotion, I could vision myself a scenario where some kind of "unofficial" info is leaked to start a huge hype before any ads etc. are revealed. I really really really can't imagine at this point what kind of info would be credible enough to start that kind of hype, but still...


Title: Re: Chinese Democracy.....with no warning????
Post by: Neemo on November 02, 2005, 03:11:36 PM

I think a better question would be, what level of promotion can we expect? How much promotion?

Do you think we'll have TV commercials? Ads in Magazines? Posters in stores? (just record stores? or in places such as walmart as well), flyers being handed out on the street, internet pop up adds? Web site dedicated soley to CD? Spam regarding the release? Giant cardboard cutouts of the band in stores? Amazon.com Ads? A single? A video? Superbowl, VMA, AMA, PAy-per-view performances. News paper ads? CNN coverage? Internet Preorder? Press conference? Band Statement?

Lets be serious here. We'll be lucky to get a Band Statement, a single, a few magazine ads and internet pre-order all about 4-6 weeks before release. Come on GnR is just a rock band. What kind of promotion (and how soon before release) did we get promotion for "With Teeth" or "How to dismantle an Atomic Bomb"? (and I'm talking before the CD hit shelves)

I don't quite agree with the "GnR is just a rock band" part. Well, I do kind of. Of course the band is a band is a band. But when it comes to CD the circumstances are quite unique.

First of all, Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever. That is a lot already. Of course the only ones who matter are the label executives who in the end are responsible for release & withdrawal decisions. For them, the bar is obviously lower as they must've heard snippets of CD. If their view is that CD has potential to be greater than anything we've heard recently I wouldn't be surprised of a gigantic marketing budget.

Second, the GNR brand is one of the strongest ever. GH sales are there to prove it. Of course there's the all time greats like Beatles, Stones, Zep and more modern like 'Tallica, Aerosmith et.al. GNR however established their name in such a short period that relatively speaking it is stronger than almost any active band. This itself does't mean anything, but it does imply a HUGE potential for the success of the band if the full potential of the brand is exploited. This of course requires marketing.

Third, DUDE, IT'S GNR!!!!!!!? :peace:

What comes to pre-release promotion, I could vision myself a scenario where some kind of "unofficial" info is leaked to start a huge hype before any ads etc. are revealed. I really really really can't imagine at this point what kind of info would be credible enough to start that kind of hype, but still...

promotion doesn't make a great album. nor does sales

but, at the same time, if it's a great album then sales will be good. I'd rather it sell good cuz it has good songs, rather than it sells good cuz "it's the album to have". GnR will not appeal to the masses and will not create world peace. Can you see your grandma buying GnR or could you see a parent buying GnR for a 10yr old kid? I would place the average age of a GnR fan to be about 25-35. Now I'm not saying that older or younger people will not buy it but on average, that's what i think will buy it.

U2 is bigger than GnR, as is NIN. (whether I/we like it or not : ok: )

(beatles, stones, Zepplin, floyd, who, doors, hendrix and other like bands span like 4 decades of fans, and plenty of material to listen to) GnR has 4.5 albums and 2 decades of fans (but for about a decade of that time GnR wasn't too appealing).

I dunno why everyone thinks that GnR & CD will change the world. It ain't gonna. To anticipate that it'll be the greatest album ever is pretty high hopes don't you think? (also music is all relative, just cuz i like something doesn't mean you will too)

P.S. GnR ain't exactly "active"


Title: Re: Chinese Democracy.....with no warning????
Post by: Scabbie on November 02, 2005, 03:14:27 PM
I guess the level of promotion depends on your target markets. I think its a given that at least 100,000 people or so will buy CD in the first day its released (by the way thats a pure guess). If they are looking for an easy return it wouldn't be hard to bundle it together with a book or dvd about the making of Chinese Democracy with some pre-recorded interviews with Axl (if he isn't too comfortable doing them face to face with journalists) and charge $50 or so. Which means you've made $5m straight off, with little or no promotion, just good product! Lets face it all you would need to do that is simply announce it to the message boards which would go 'mad for it'!


 ?


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 03:36:41 PM
promotion doesn't make a great album. nor does sales

but, at the same time, if it's a great album then sales will be good. I'd rather it sell good cuz it has good songs, rather than it sells good cuz "it's the album to have". GnR will not appeal to the masses and will not create world peace. Can you see your grandma buying GnR or could you see a parent buying GnR for a 10yr old kid? I would place the average age of a GnR fan to be about 25-35. Now I'm not saying that older or younger people will not buy it but on average, that's what i think will buy it.

Yes, good albums get just that: good sales nothing more. And next week you're out of top 20 due to lack of promotion... Nowdays it just isn't enough to rely on the music. But with good music to promote you just need to put out an average top 40 album marketing budget and you're set. Without one you're nowhere next week. Assuming you even are somewhere to begin with.

It's not about selling the album with promotion. It's about not being overwhelmed by the promotion of Backdoor Boys, Shitney, P. Doodle et.al. Without sufficient promotion the masses will buy whatever crap is heavily promoted. I'd rather have the masses buy good music. Whatever they're buying will be in greater supply in future. And there's never enough great music.

U2 is bigger than GnR, as is NIN. (whether I/we like it or not : ok: )

(beatles, stones, Zepplin, floyd, who, doors, hendrix and other like bands span like 4 decades of fans, and plenty of material to listen to) GnR has 4.5 albums and 2 decades of fans (but for about a decade of that time GnR wasn't too appealing).

Didn't quite get my point, did ya?

I dunno why everyone thinks that GnR & CD will change the world. It ain't gonna. To anticipate that it'll be the greatest album ever is pretty high hopes don't you think? (also music is all relative, just cuz i like something doesn't mean you will too)

I'm not expecting CD to "change the world". And I have never said that.

P.S. GnR ain't exactly "active"

Didn't say so.



Title: Re: Chinese Democracy.....with no warning????
Post by: Neemo on November 02, 2005, 03:56:24 PM
Yes, good albums get just that: good sales nothing more. And next week you're out of top 20 due to lack of promotion... Nowdays it just isn't enough to rely on the music. But with good music to promote you just need to put out an average top 40 album marketing budget and you're set. Without one you're nowhere next week. Assuming you even are somewhere to begin with.

It's not about selling the album with promotion. It's about not being overwhelmed by the promotion of Backdoor Boys, Shitney, P. Doodle et.al. Without sufficient promotion the masses will buy whatever crap is heavily promoted. I'd rather have the masses buy good music. Whatever they're buying will be in greater supply in future. And there's never enough great music.

Personally I don't giva a rats ass what the masses listen to.

So you don't think that it needs huge promotion like the bands mentioned above but it needs huge promotion. Answer my question then, what kinda promotion does it need? I told you what i thought it was gonna get at the very most.

IMO that's the problem nowadays. We need to get back to a point where music is about music and not hugeness and lots of glitz and glamour, and videos and image and yadda yadda yadda, good music should be about good music. plain and simple. just cuz one band has a video and another doesn't, doesn't any one necessarily better than the other. or a commercial on tv doesn;t make a good band or song or album. it just cons people into buying it. that's all.

But you said "the GNR brand is one of the strongest ever." and "GNR however established their name in such a short period that relatively speaking it is stronger than almost any active band. This itself does't mean anything, but it does imply a HUGE potential for the success of the band if the full potential of the brand is exploited. This of course requires marketing."

so if GnR is soo huge and strong why do they need to hype it with lots of promotion?

Didn't quite get my point, did ya?

Nope, enlighten me.


I'm not expecting CD to "change the world". And I have never said that.

"Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever."

so you are saying the "greatest album ever" won't change the world?

P.S. GnR ain't exactly "active"

Didn't say so.


Actually you are right, you didn't, I'm sorry :peace:


Title: Re: Chinese Democracy.....with no warning????
Post by: nevermiss24 on November 02, 2005, 04:10:39 PM
i dont think they would do that but i think Pearl Jam has done it before so who knows


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 04:36:04 PM

Personally I don't giva a rats ass what the masses listen to.

So you don't think that it needs huge promotion like the bands mentioned above but it needs huge promotion. Answer my question then, what kinda promotion does it need? I told you what i thought it was gonna get at the very most.

IMO the the budget should reflect the assumed cost of the album. How the budget is then spent should depend on the music itself and Axl & Co. Whatever the mediums used, the most important thing is that it is consistent with what the band truly is. I'd prefer to see more media exposure outside ads. Get into those damn talk shows etc.

IMO that's the problem nowadays. We need to get back to a point where music is about music and not hugeness and lots of glitz and glamour, and videos and image and yadda yadda yadda, good music should be about good music. plain and simple. just cuz one band has a video and another doesn't, doesn't any one necessarily better than the other. or a commercial on tv doesn;t make a good band or song or album. it just cons people into buying it. that's all.

Of course that's the ideal we're all after. Nothing beyond music adds any real substance. What the reality is, however, is that because all those other bands do have their shit in rotation it does adversely affect the future of those that don't.

But you said "the GNR brand is one of the strongest ever." and "GNR however established their name in such a short period that relatively speaking it is stronger than almost any active band. This itself does't mean anything, but it does imply a HUGE potential for the success of the band if the full potential of the brand is exploited. This of course requires marketing."

so if GnR is soo huge and strong why do they need to hype it with lots of promotion?

Because they are not "soo huge and strong". Because they have potential to be that. And since the brand is still strong it would  be quite cost effective to capitalize on that.

What I'm after is that the effects of the promotion do not start from scratch but from a much more advantageous position where old fans & album buyers can be "resurrected" at relatively small cost.

But moreover I'm for the large-scale promotion from the supposed expensiveness of the album. That money is now a sunk cost and thus irrelevant. However, if some party has chosen to put their money in Axl's project they probably want the best possible return. And since they are (or should be) informed about the quality of the product (I assume it's great) it is a no-brainer to pour in more cash for marketing purposes because every dollar is very likely to come back in far greater amount. Very much unlike the funds consumed by the recording process which are engulfed in uncertainty. Not contributing to the promotion budget would be a financial suicide. Or at least a financial shot in the leg. Your own, that is.

Didn't quite get my point, did ya?

Nope, enlighten me.

I guess you could explain it by saying the GNR brand is "more effective". They have longevity, brand loyalty and volume all established in such a short period of time it's almost unheard of. All the other bands have had the benefit of being active through out the years. I won't touch the Beatles though...  ;)


I'm not expecting CD to "change the world". And I have never said that.

"Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever."

so you are saying the "greatest album ever" won't change the world?

No. I'm not saying that. The greatest album ever will change the world no matter what.  :peace:


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 02, 2005, 04:38:46 PM
Dammit. It's getting late. Someone take over my views in this thread and keep it going ;D

I gotta catch me some zzzz  :(


Title: Re: Chinese Democracy.....with no warning????
Post by: Falcon on November 02, 2005, 04:38:57 PM

Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever.


Who in fact recognizes Axl in this manner?



Title: Re: Chinese Democracy.....with no warning????
Post by: jabba2 on November 02, 2005, 05:13:33 PM

Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever.



GNR might have been recognized this way but definitly not Axl. Unless you consider OMG a masterpiece.



Title: Re: Chinese Democracy.....with no warning????
Post by: Neemo on November 03, 2005, 08:19:16 AM
What I'm after is that the effects of the promotion do not start from scratch but from a much more advantageous position where old fans & album buyers can be "resurrected" at relatively small cost.

But moreover I'm for the large-scale promotion from the supposed expensiveness of the album. That money is now a sunk cost and thus irrelevant. However, if some party has chosen to put their money in Axl's project they probably want the best possible return. And since they are (or should be) informed about the quality of the product (I assume it's great) it is a no-brainer to pour in more cash for marketing purposes because every dollar is very likely to come back in far greater amount. Very much unlike the funds consumed by the recording process which are engulfed in uncertainty. Not contributing to the promotion budget would be a financial suicide. Or at least a financial shot in the leg. Your own, that is.

Again I think that we won't see much promotion before the album is released.

A press release
A Single
Internet Pre-Order
A few ads in Circus (is that mag still around? :nervous: ), Guitar World & Rolling Stone. (and like Mags)

In that order. Starting about 4-6 weeks before the release date.

After the Album drops, we'll get a Video, Late Night Appearances, Music Awards appearances, Radio Interviews, Tour, maybe TV commercials, posters, Merch, rereleases (ala Contraband), etc. etc. to the Record Companies content.

They are at least gonna wait til it drops and sells a few copies :hihi: (understatment of the year) so they recoup the cost for "free" before they start sinking more money in to the Chinese Democracy project again.

Didn't quite get my point, did ya?

Nope, enlighten me.

I guess you could explain it by saying the GNR brand is "more effective". They have longevity, brand loyalty and volume all established in such a short period of time it's almost unheard of. All the other bands have had the benefit of being active through out the years. I won't touch the Beatles though...? ;)

Umm, ok :-\

You are contradicting yourself like crazy. GnR is one of the hugest brands around and has amazing potential. but they need to promote the shit out of it to make it sell huge?

One question. where is all the promotion since 2002 that has made GnR's current "success" and revival? (Cuz before 2002 GnR was virtually no existant to the public)

I have a good idea, but not everyone will like it. The 2002 VMA's, GnR's doomed 2002 tour, behind the Music, the releases of GH and Contraband and VR's world tour. (S&D have contributed to the majority of the "revival" IMO) That's why GnR is "popular" right now. It's not promotion of the GnR brand, it's having stuff available. With the release of a new album it'll just get crazier, with the album out people will hear songs, via MTV, VH1 Radio, see stuff in stores, then the buzz can start.

As younggunner has said countless times "it all starts with the album being released, everything will fall into place afterwards" (Not exact words but close enough, that's my opinion too : ok: )


I'm not expecting CD to "change the world". And I have never said that.

"Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever."

so you are saying the "greatest album ever" won't change the world?

No. I'm not saying that. The greatest album ever will change the world no matter what.? :peace:

Hmmm, so CD may or may not be the GREATEST ALBUM EVER. But you don't expect it to change the world? But you expect the greatest album ever to change the world. Does that sum up your thinking? :confused:


Title: Re: Chinese Democracy.....with no warning????
Post by: KOK on November 03, 2005, 08:55:24 AM
Promotion is 30% of your success. The music is 50%, and the look/image is 20%.
Promotion + look/image are as important as the music itself.

With a weak promotion and a bad image (especially BH and Finck), exactly what we had in 2002, it leads to failure. A band like GN'R can't survive with just 50% of its potencial.

Today sadly, that is so true. I would even say music 20%, looks 40%, and promotion 40%. But we are talking about a GNR record here and not some Britny faking Spirs double, so the promotion and especially looks shouldn`t be of major importance. In my opinion the only promotion that CD really needs is a long long world tour without any Axl screwups.


Title: Re: Chinese Democracy.....with no warning????
Post by: Axlative on November 03, 2005, 01:22:57 PM


Again I think that we won't see much promotion before the album is released.

A press release
A Single
Internet Pre-Order
A few ads in Circus (is that mag still around? :nervous: ), Guitar World & Rolling Stone. (and like Mags)

In that order. Starting about 4-6 weeks before the release date.

After the Album drops, we'll get a Video, Late Night Appearances, Music Awards appearances, Radio Interviews, Tour, maybe TV commercials, posters, Merch, rereleases (ala Contraband), etc. etc. to the Record Companies content.

They are at least gonna wait til it drops and sells a few copies :hihi: (understatment of the year) so they recoup the cost for "free" before they start sinking more money in to the Chinese Democracy project again.

Fine. I'm just expressing my views on the matter. Not like I'm saying "This is how it'll be for sure!".


Umm, ok :-\

You are contradicting yourself like crazy. GnR is one of the hugest brands around and has amazing potential. but they need to promote the shit out of it to make it sell huge?

You have some serious text comprehension issues. I never said they need to promote it. I'm just saying they should and even tried to motivate my view.

As far as the brand is concerned, I'm saying that during its peak it was one of the strongest no doubt. But what's more important is that it is still strong enough to sell records like GH without much promotion. S&D do deserve their share of credit for that, but still. The fact that with nonexistent official promotion GH sold so well is proof of the strength of the GNR name. The fact that they've been inactive most of past 11 years only emphasizes that fact. The band names you see nowdays in roatation and recognize well have most likely huge marketing budgets behind them to achieve that. It's not the brand/music that's mostly responsible for attracting buyers. It's the heavy promotion.

GNR on the other hand can achieve the same level without much promotion. However, to achieve the sales/level of success the music deserves (compared to the crap on charts nowdays) it is my opinion that the promotion should be equally heavy. The music alone won't carry far these days (sad bu true  :crying:), but great music with decent promotion should be enough to get GNR to the statue it deserves.

One question. where is all the promotion since 2002 that has made GnR's current "success" and revival? (Cuz before 2002 GnR was virtually no existant to the public)

I have a good idea, but not everyone will like it. The 2002 VMA's, GnR's doomed 2002 tour, behind the Music, the releases of GH and Contraband and VR's world tour. (S&D have contributed to the majority of the "revival" IMO) That's why GnR is "popular" right now. It's not promotion of the GnR brand, it's having stuff available. With the release of a new album it'll just get crazier, with the album out people will hear songs, via MTV, VH1 Radio, see stuff in stores, then the buzz can start.

As younggunner has said countless times "it all starts with the album being released, everything will fall into place afterwards" (Not exact words but close enough, that's my opinion too : ok: )

Main reason for GNR's popularity is their accomplishments back in the day. That established GNR as a household name. That is why S&D can be in the spolight with VR.

The GNR name never went away. Unlike many other bands whose key artists couldn't sell any records old or new to save their lives, GNR needs only to remind the audiences of their existence.

Besides, with bands, you don't promote the brand. You always promote a product. There's never ads to make people go "Oh yeah, there is a band called Metallica!" It's always "St. Anger, in stores now! Get it!". Within almost any other industry it is possible to just advertise the general brand instead of a specific product.

A strong brand is a sideproduct of pretty much everything the band does. IMO it's pretty much a game of luck how a band's name will be regarded in the future. That is, even after some great releases.


I'm not expecting CD to "change the world". And I have never said that.

"Axl is recognized as one of the few artists around possibly able to create an album that can be considered one of the greatest ever."

so you are saying the "greatest album ever" won't change the world?

No. I'm not saying that. The greatest album ever will change the world no matter what.  :peace:

Hmmm, so CD may or may not be the GREATEST ALBUM EVER. But you don't expect it to change the world? But you expect the greatest album ever to change the world. Does that sum up your thinking? :confused:

You're starting to catch on, but there's still the text comprehension thingie making it difficult.

I've never said CD will/might be the greatest album ever. I was talking about Axl's talent. Even then I only said that he might create ONE of the greatest albums ever.

And what comes to the greatest album ever...

I don't know which album/albums you consider the greatest ever, but I'm puzzled if you don't think that/those has/have changed the world at least by some noticable amount.

Should CD reach similar status in the masses minds, it will change the world. I don't think it will 'cause I don't think it'll be one of the greatest ever. However, I do think that it is possible because it's Uncle Axl in the driver's seat.


Title: Re: Chinese Democracy.....with no warning????
Post by: Neemo on November 03, 2005, 02:01:43 PM
Fine. I'm just expressing my views on the matter. Not like I'm saying "This is how it'll be for sure!".

I know that dude just having a debate with you :beer:

(btw you haven't yet said what kinda promotion you think it'll get, just that it'll be "heavy") :peace:

You have some serious text comprehension issues. I never said they need to promote it. I'm just saying they should and even tried to motivate my view.

Besides, with bands, you don't promote the brand. You always promote a product. There's never ads to make people go "Oh yeah, there is a band called Metallica!" It's always "St. Anger, in stores now! Get it!". Within almost any other industry it is possible to just advertise the general brand instead of a specific product.

See I don't think you get what I'm saying. See the bold in your qoute above "In Stores NOW!!!" promoted after the release. I agree they will promote it. But very little up until the release. That's all

I don't know which album/albums you consider the greatest ever, but I'm puzzled if you don't think that/those has/have changed the world at least by some noticable amount.

Should CD reach similar status in the masses minds, it will change the world. I don't think it will 'cause I don't think it'll be one of the greatest ever. However, I do think that it is possible because it's Uncle Axl in the driver's seat.

WHatever I think is great or shitty has nothing to do with this discussion, yet it has everything to do with it. Just Cuz i think an album is fantastic doesn't mean you will.  I think it's very possible for CD to be a good album (else i wouldn't be here :D ), but to anticipate one of the greatest ever.... You're just setting yourself up for dissapointment dude. Ya gotta go into stuff with an open mind. You can't say "this will be one of the greatest album's i've ever heard." because there is no room for error. Ya know where I'm comin' from yet? Axl is my Favorite singer from "back in the day" but will this album Kick ass? I'm gonna reserve Judgement until I've heard it. Not say it'll be great when i have know idea what it's gonna be all about.